Whole prey diet

PurrForm offer whole prey products, which are very important in a cat’s diet.

The whole prey diet can perhaps be slightly messier as your cat might be inclined to drag it’s food off and play with it before eating! This is normal behaviour and all part of the enjoyment for your cat!!

Eating a whole prey is psychologically stimulating and good for your cat’s teeth and this is closest to what they would eat in the wild. The gnawing and tearing required when a cat eats a prey is what helps keep a cat’s teeth clean, gums stimulated and jaws exercised. Dental health is extremely important to a cat’s overall
health, so this aspect of feeding a whole prey diet is a real benefit. If your cat is currently eating PurrForm meat and bone ground diet, you might want to introduce some whole prey to add variety to the diet and encourage a little more “work” in the eating process.

Cats are naturally designed to consume and digest the whole, raw carcasses of prey animals. Cats have evolved over thousands of years to be carnivores and their anatomy and
physiology is that a meat eater. For this reason, cooked or processed cat foods are not a species appropriate diet. Such unnatural foods can put a strain on a cat’s internal system and have an effect on their health. The proportions of body parts are relatively the same in every prey animal.

The percentages of these ratios are, approximately:
80–85% meat (besides muscle meat, this can also include things like fat, skin, sinew, tendons, cartilage and any other connective tissue etc.)
10% bone
5-10% organs

These percentages should serve approximately as the basic guidelines for your cat’s diet. They do not need to be fed at each meal time, but should make up the overall diet over a period of time. The PurrForm core range of products includes pouches and tubs which offer the ratio of parts as listed above. However, the whole prey diet adds a different dimension to the eating experience and offers variety to your cats.

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