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The benefits of a raw diet

The United Kingdom is a nation of pet lovers, and recent research shows that pet owners’ knowledge on nutritional needs for their pet/s, is pretty poor. The importance of understanding your pet’s nutritional requirement is vital to avoid long term health issues. An inadequate diet in cats can pose serious danger to your beloved pet….
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The term ‘human-grade’ means the product is legally suitable and approved as nourishment for humans. It is ‘edible’.

Keeping your cat healthy

As a cat owner we all love the sensation of running our hands through our cats’ soft fur! INTRODUCTION Despite the splendour of a cat’s beautiful coat, there lies beneath the surface some startling facts about function. The hairs give the cat sensory information, protects against harsh elements, such as heat, cold, wind, rain or…
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As you are all aware it is coming up to Christmas and as you know the weather can change rapidly. It Is highly important that your cat is kept safe and warm this winter. Keeping your cat warm Make sure you provide a warm place for your cat especially if your cat loves the outdoors….
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purrform taurine

One of the first reports in the literature regarding taurine was its isolation from ox bile in 1827; hence its name was derived from “Taurus” the bull. That’s why, among other reasons, today it is found associated with energy drinks like Red Bull, fueling the perception of strength and vitality. Taurine is an amino acid…
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All cats, small or large, are true carnivores, obligate carnivores. This means they must eat meat to survive. Cats cannot be vegetarians. Because they evolved to fill this top predator niche, their bodies are specifically geared for processing a prey-based diet. This is as true for a tiger as it is for the cat on…
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Their digestive systems are adapted specifically for a raw meat based diet. A cat’s digestive tract is short and acidic, and processes a species-appropriate raw diet. They efficiently digest raw food in about 12 hours. This gives very little time for bacteria to proliferate, so cats are naturally resistant to food poisoning.

The wrong level of fat is bad for you but the correct level of fats in a pet’s diet is essential for the following reasons: The fats act as a concentrated source of calories, giving your cat sustained energy. They supply essential fatty acids, such as Linolenic acid and linoleic acid, to maintain a healthy…
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Your cats are part of your family, and of course you want what is best for them. There is growing evidence that not feeding a raw food diet may cause some of the diseases that cats suffer from.Diet plays a huge role in the health of your animals, so choosing a diet that reflects what…
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Taurine is required in a cats diet for the following:- Vision Cardiac function To support development of the central nervous system. Reproduction

Taurine is an essential amino acid, one of the building blocks of protein. Cats bodies do not internally produce much taurine, but without it, they cannot survive for long. Therefore, cats are reliant on their diet to get the taurine they need. Taurine is found naturally in raw meat and organs but less in cooked…
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A cat’s natural diet is meat based and contains little carbohydrate. So cats are metabolically adapted to use protein and fat for their energy sources. Raw meat and bone contains all the natural ingredients a cat needs in its diet. PurrForm is a complete food meaning it contains all the vitamins and minerals necessary for…
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We use high quality meat and offal in all our natural cat products. All our meat, bone and offal are ground, frozen and vac packed to ensure the freshness quality that your cat would only eat in the wild. Our complete raw food is selected and designed for health and nutritional purposes as it is…
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