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Moisture

With very few exceptions, only cats with underlying disease will drink a lot of water. Often the disease involves their lower urinary tract, especially if they are suffering from chronic, moderate dehydration thanks to a primarily dry food diet.

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Ingredient purposes

Yucca extract is added by pet food manufacturers to reduce odour in faeces. However, PurrForm is made with ‘high human-grade’ meat, therefore the odour is already reduced.

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Feline Behaviours

If your cat rubs against your cheek or bumps heads with you, he’s leaving his scent on you. This is called ‘bunting’ and it’s a form of feline affection. Bunting is reserved for a cat’s most favourite creatures – including the human he considers his own!

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Human Grade Meat

The term ‘human-grade’ means the product is legally suitable and approved as nourishment for humans. It is ‘edible’.

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Feline Lower Urinary Tract Disease

FLUTD, Feline lower urinary tract disease is a broad term that is used to cover a number of conditions associated with the feline lower urinary tract. It may present as any of a variety of problems such as in ammation of the bladder or urethra, formation of urinary crystals / stones in the bladder, and partial or total obstruction of the urethra.

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How Dry Food Is Produced

Conventional dry pet foods are mostly composed of low quality ingredients such as inferior meats, meat by-products, and refined carbohydrates which are, per se, very low in nutritional value and are processed using high-heat drying, cooking, steaming or baking processes which further diminish the nutritional value of the end product.

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High Digestability

Cleaning up pet faeces is often unpleasant, and although many products are marketed to make this task as pleasant as possible, the products fail to address the underlying problem of stool production, volume of stool produced and unpleasant odours associated with excreta.

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Cat Obesity

Similar to humans, companion animals such as dogs and cats can become obese. The result of excessive accumulation of adipose tissue (body fat) results in animals being overweight or obese.

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Cats Nose

Cats’ nose is a very small organ, but perhaps the most important organ that enables a cat’s survival in the wild.

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