Support Centre

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Your questions answered

A change of environment is always stressful for kittens, so it will often take a few weeks for them to feel relaxed in their new surroundings. Don’t forget that your kitten will be without its siblings, mother and everything around will smell different. Ideally you should get your kitten when you know you are going…
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With very few exceptions, only cats with underlying disease will drink a lot of water. Often the disease involves their lower urinary tract, especially if they are suffering from chronic, moderate dehydration thanks to a primarily dry food diet.

Yucca extract is added by pet food manufacturers to reduce odour in faeces. However, PurrForm is made with ‘high human-grade’ meat, therefore the odour is already reduced.

FLUTD, Feline lower urinary tract disease is a broad term that is used to cover a number of conditions associated with the feline lower urinary tract. It may present as any of a variety of problems such as in ammation of the bladder or urethra, formation of urinary crystals / stones in the bladder, and…
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Conventional dry pet foods are mostly composed of low quality ingredients such as inferior meats, meat by-products, and refined carbohydrates which are, per se, very low in nutritional value and are processed using high-heat drying, cooking, steaming or baking processes which further diminish the nutritional value of the end product.

Cleaning up pet faeces is often unpleasant, and although many products are marketed to make this task as pleasant as possible, the products fail to address the underlying problem of stool production, volume of stool produced and unpleasant odours associated with excreta.

Similar to humans, companion animals such as dogs and cats can become obese. The result of excessive accumulation of adipose tissue (body fat) results in animals being overweight or obese.

Cats’ nose is a very small organ, but perhaps the most important organ that enables a cat’s survival in the wild.

Pet food manufacturers use a variety of marketing tactics to encourage pet owners to purchase their foods. Many pet food companies are producing products that are marketed as being “natural”, a term which resonates with many pet owners who are seeking healthy choices for their pets. But what does the term “natural” really mean and…
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At PurrForm, we do not advocate feeding dry food. Even grain free dry foods tend to contain ingredients which are not particularly suited to a cat’s digestive tract and a cat can become addicted to the dry food. As PurrForm is a complete food, there is no requirement to feed any other wet or dry…
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Cats have no requirement for carbohydrates and have limited ability to digest them. For cats, a raw meat diet is more digestible than a diet of plant based foods. Because they evolved eating a diet with almost no carbohydrates, they have only one enzyme system capable of handling them. This is quite different from humans…
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The cost of feeding PurrForm can work out less than feeding many leading brands. Because of the quality of the ingredients there is no waste or fillers and more of the food is utilized, so your pet may need a smaller amount than it would compared with other brands.

Scratching and biting at the skin – when fleas, ticks and mites are not present – can be the result of food allergies. Over time, cats and dogs can develop allergies to a number of ingredients, such as beef, dairy products wheat and other cereal products. The offending dietary ingredient need not be a new…
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Providing your cats with a diet that is modeled on what they would eat in the wild can have additional benefits, for you and your cat. Improved digestion Greatly reduced stool odour and volume Healthy coat, less shedding, fewer hairballs Increased energy Weight loss, if overweight Better urinary health

Due to the fact that cats have evolved to eat raw meat and have short digestive tracts, they are at little risk of contracting salmonella. There is a much lower risk of cats contracting salmonella from affected meat than there is from humans contracting it. PurrForm uses fresh, human grade meat which is stored and…
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Cat owners are often keen to try making their own raw food diet. We would advise this needs to be carried out with care. If the food is made with meat, bone and offal, it needs to be done using the correct ratios. The food may not be a ‘complete’ diet so may lack some…
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When setting up the Company, we looked carefully into all aspects of the business. We considered all options available regarding the supply of our rabbit meat and the pros and cons of wild rabbit versus farmed rabbit. Although there are some advantages of using wild rabbit, we concluded that overall, farmed rabbit has additional advantages….
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PurrForm chicken meat is human grade, comes from the UK and is free range. PurrForm rabbit meat is human grade and comes from Europe but we are very selective in choosing countries that rear the rabbits in a humane way. Although we are producing a product diet that is a species appropriate diet that our…
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