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​Species appropriate Diet
​Species appropriate Diet

​Species appropriate Diet

26th Jul 2023

Cats are amazing creatures, unique and interesting in almost every way imaginable.Cats are obligate carnivores and their systems have evolved from thousands of years of eating a raw food diet in the w …

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Cat Hair and Skin
Cat Hair and Skin

Cat Hair and Skin

26th Jul 2023

Albeit the sense of touch in a cat is possibly the least important sense, it is still important to consider this for a number of reasons. Both the skin and the hair have a role to play.Firstly, the …

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Keeping your cat’s skin and coat healthy
Keeping your cat’s skin and coat healthy

Keeping your cat’s skin and coat healthy

26th Jul 2023

As a cat owner we all love the sensation of running our hands through our cats’ soft fur!INTRODUCTIONDespite the splendour of a cat’s beautiful coat, there lies beneath the surface some startling fact …

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 Taurine in Cat's Diet
 Taurine in Cat's Diet

Taurine in Cat's Diet

26th Jul 2023

One of the first reports in the literature regarding taurine was its isolation from ox bile in 1827; hence its name was derived from “Taurus” the bull. That’s why, among other reasons, today it is f …

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Digestive enzymes in carnivores
Digestive enzymes in carnivores

Digestive enzymes in carnivores

26th Jul 2023

Digestive enzymes are produced primarily in the pancreas and released into the duodenum (first part of the small intestine) to help digest food coming from the stomach. Their function in digestion Th …

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The power of protein
The power of protein

The power of protein

26th Jul 2023

The United Kingdom is a nation of pet lovers, and recent research shows that pet owners’ knowledge on nutritional needs for their pet/s, is pretty poor.The importance of understanding your pet’s nutri …

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 Will Purrform Raw Diet help prevent  UTIs?
 Will Purrform Raw Diet help prevent  UTIs?

Will Purrform Raw Diet help prevent UTIs?

29th Jun 2023

Cats are designed to fulfil most of their water requirements from their diet. By eating fresh raw cat food, they are benefitting from a diet with a high moisture content. Cats naturally have a low thi …

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