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Similar to humans, companion animals such as dogs and cats can become obese. The result of excessive accumulation of adipose tissue (body fat) results in animals being overweight or obese.

FLUTD, Feline lower urinary tract disease is a broad term that is used to cover a number of conditions associated with the feline lower urinary tract.

Cleaning up faeces is unpleasant, and although many products are marketed to make this as pleasant as possible, they fail to address the underlying problems.

Conventional dry pet foods are mostly composed of low-quality ingredients such as inferior meats, meat by-products, and refined carbohydrates which diminish the nutritional value of the end product.

The term ‘human-grade’ means the product is legally suitable and approved as nourishment for humans. It is 'edible'. PurrForm, Simply Pure and Natural, only uses human-grade ingredients in all recipes.

Bunting, rolling, bearing gifts and napping on your lap are all signals that love is in the air! Learn what all these signals are and what they mean.

With very few exceptions, only cats with underlying disease will drink a lot of water. Often the disease involves their lower urinary tract,

Yucca extract is added by manufacturers to reduce odour in faeces. However, PurrForm is made with ‘high human-grade’ meat.

A cat’s nose is a very small organ, but perhaps the most important organ that enables a cat’s survival in the wild. Cats are sensory creatures that rely heavily on their sense of smell.