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Privacy Policy

Welcome to the Purrform Limited’s privacy policy.

Purrform Limited is committed to protecting and respecting your privacy. This policy informs you as to how we look after your personal data when you visit our website
https://www.purrform.co.uk/ (“Our Site”) regardless of where you visit it from and tells you about your privacy rights and how the law protects you.

Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance and understanding of Our Privacy Policy is deemed to occur upon your first use of Our Site. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately.

1. IMPORTANT INFORMATION AND WHO WE ARE

Purpose of this privacy policy

This privacy policy aims to give you information on how Purrform Limited collects and processes your personal data through your use of this website including, but not limited to, any data you may provide through this website for example when you register to use our site, or place an order, or take part in a competition, etc..

This website is not intended for children and we do not knowingly collect data relating to children.

It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.

Controller

For the purpose of complying with all data protection rules and legislation, Purrform Limited of PO Box 604, Abbots Langley WD5 5BP (referred to in this privacy policy as “we”, “us” or “our”, is the controller and is responsible for your personal data.

Contact Details

We have appointed a data protection officer (“DPO”) who is responsible for overseeing questions in relation to this privacy policy. If you have any questions, comments and/or requests about this privacy policy please contact the DPO using the following email enquiry@purrform.co.uk. with the words ‘Data Protection’ in the subject matter, or at our postal address above, all such communications are welcomed.

Complaints

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Changes to the privacy policy and your duty to inform us of changes

We keep our privacy policy under regular review. This version was last updated in July 2019. We may change our privacy policy from time to time in line with changes in legislation. If or when changes are made, we’ll include them here, so please be sure to check back occasionally.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Third-party links

Our Site may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

2. THE DATA WE COLLECT ABOUT YOU

What Data Do We Collect?

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
Depending upon your use of Our Site, we may collect some or all of the following personal and non-personal data:
• name
• business/company name
• job title
• contact information such as email addresses and telephone numbers
• demographic information such as post code, preferences and interests
• IP address
• web browser type and version
• operating system
a list of URLs starting with a referring site, your activity on Our Site, and the site you exit to.

These different kinds of personal data about you can be grouped together as follows:

• Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
• Contact Data includes billing address, delivery address, email address and telephone numbers.
• Financial Data includes bank account and payment card details.
• Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
• Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access Our Site.
• Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
• Usage Data includes information about how you use our website, products and services.
• Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
The data will generally be collected through the following methods:

• Information that you provide by filling in forms on Our Site. This includes information provided at the time of registering to use Our Site, subscribing to our service, posting material or requesting further services. We may also ask you for information when you report a problem with Our Site.
• If you contact us, we may keep a record of that correspondence.
• We may ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
• Details of transactions you carry out through Our Site and of the fulfilment orders.
• Details of your visits to Our Site including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise, and the resources that you access.
• All activity on Our Site and your account is logged and monitored by us to help us keep personal information secure and to ensure that Purrform Ltd complies with all data protection rules and legislation.
• We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users’ browsing actions and patterns and does not identify any individual.
• Your email address will be used to provide you with order updates (including delivery notifications from courier partners) and notifications of items that have been left in your basket. Your email address will also be used to collect reviews about your purchased products and our performance.

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

3. OUR PRINCIPLES REGARDING COLLECTING AND STORING PERSONAL DATA

• We only collect and use your information where we have lawful grounds to do so and for legitimate business reasons.
• If we collect your information for a particular purpose, we’ll only use it for that purpose, unless you’ve been otherwise informed and given your permission
• We won’t ask you for any personal information that we do not require, we only ask for information that is required
• We’ll update our records when you inform us that your details have changed
• We’ll periodically review your personal information that we keep ensuring we don’t keep it for longer than is necessary
• We’ll ensure that your information is securely disposed of at the end of the appropriate retention period
• We’ll observe your rights under privacy and data protection laws and will ensure that queries relating to privacy issues are dealt with promptly and transparently
• We’ll train our staff on their privacy obligations
• We’ll ensure we have appropriate physical and technological security measures to protect your information
• For age verification purposes we will ask for your name, address and date of birth; if initial checks fail, we will also ask for Driver’s Licence or Passport numbers.

4. HOW WE USE YOUR PERSONAL DATA

What we do with your information

We will only use your personal data when the law allows us to. We use information held about you in the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with you.
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Where we need to comply with a legal obligation.
• Which may involve use of you personal data:
• To ensure that content from our site is presented in the most effective manner for you and for your computer.
• To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.
• To carry out our obligations arising from any contracts entered into or about to be entered into between you and us.
• To allow you to participate in interactive features of our service, when you choose to do so.
• To notify you about changes to our service.

We may also use your data to provide you with information about goods and services which similar to those which were the subject of a previous sale to you and we believe may be of interest to you and we may contact you about these by electronic means (email).

If you do not want us to use your data in this way, please tick the relevant box situated on the form on which we collect your data or notify us be emailing us at enquiry@purrform.co.uk.

We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 500 men aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, women in SW1). We may make use of the personal data we have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisement to that target audience.

Cookie Policy

This site uses cookies – small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymised tracking data to third party applications like Google Analytics. As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers

5. DISCLOSURE OF YOUR PERSONAL DATA

Who we share information with

We share information with third parties only when strictly necessary.

In our normal course of business we will share your name and delivery address with APC Overnight (Hertfordshire) when you place an order. We also share your email address and telephone number (if supplied) with APC Overnight (Hertfordshire) so that you can be supplied with tracking information regarding your order. But it must be noted that we may need to use and disclose such personal data to other third-parties from time to time.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. DATA SECURITY

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Where we store your personal data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (EEA). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

7. DATA RETENTION

How long we keep your information for

We do not keep your data indefinitely. We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

By law we must keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

In some circumstances you can ask us to delete your data: see the section entitled “Your Legal Rights” below.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

Newsletter subscribers are removed from mailing lists one year after an email is last opened.

8. YOUR LEGAL RIGHTS

Access to your personal information:

You are entitled to view, amend, or delete the personal information that we hold. If you already hold an account with us, you can amend and update your details from within your account settings. The legislation gives you the right to access information held about you and your right of access can be exercised accordingly. You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

You have the right to:

Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it. Any access request may be subject to a fee of £10 to meet our costs in providing you with copies of the information we hold about you.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:

• If you want us to establish the data’s accuracy.
• Where our use of the data is unlawful but you do not want us to erase it.
• Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
• You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

How can you access, correct your information and/or erase/ withdraw your consent for us to hold your personal data?

• All customers can access their details via our website – if you have an online account you can do this by logging into your online account and changing your preferences.
• If you aren’t an online and your order over the telephone or via email you will need to contact us directly. This can be done via email at – enquiry@purrform.co.uk.
• You may make a request to access your personally identifiable information that’s held by us and maintained in our database. To do this you need to email your request to enquiry@purrform.co.uk.

As set out in Section 1, if you have any cause for complaint about our use of your personal data, please contact us and we will do our best to solve the problem for you. If we are unable to help, you also have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office.

For further information about your rights, please contact the Information Commissioner’s Office or your local Citizens Advice Bureau.

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