FAQs

A complete cat food provides the full range of nutrients that your pet needs to stay healthy. This means that the food can be fed on its own, without the need to combine it with any other food products or supplements. So, choosing a complete food, such as Purrform, means that your pet’s nutritional requirements are met on a daily basis.

80% protein, 10% bone, 10% offal. It is mostly used for dogs fed on a BARF diet. The dog BARF diet guidelines should consist of the following:- 70% muscle meat, 10% raw edible bone, 7% vegetables, 5% liver, 5% other secreting organ, 2% seeds or nuts, and 1% fruit.

No, It means that it is a complementary food and that you will also have to feed a complete food alongside it, to ensure that your cat gets all the vitamins, minerals etc, that it requires on a daily basis. If the food is not complete, this could have a long-term negative impact on your cat’s health.

All our food is complete, with the exception of any of our Whole Prey diet and our 250g tubs (which are specifically designed as an option without bone, to be used with our supplement powder to make it complete). To ensure that your cat gets all the nutrients it requires on a daily basis, we have had to add a very small amount of vitamins and minerals including Taurine, to our other products. These are declared on all our packaging under ‘additives’. However, for every 1kg of meat we mince, there is a maximum of 4g of additives, so it is an extremely small percentage.

We only use “Nutritional Additives”, which are used for the purpose of fortifying & enriching our prepared meals, in order to correct any dietary deficiencies, as it is impossible to replicate the exact balance & diversity of nutrients, to those found in a cat's natural prey. Vitamins & minerals have been added to enrich the nutritional value of Purrform products.

Both! In the wild, cats would hunt, kill and eat a variety of prey. They would eat muscle meat, offal, feathers or fur etc… All this variety of prey would provide the cat with a balanced and complete diet. At Purrform, we have tried to replicate this, but we could not replicate this entirely, as we don’t mince fur, feathers or other offal/organ, with the exception of liver and kidney (NB. Heart is muscle meat, not offal). Hence, why we need to add a small quantity of additives to replace the nutrients the cats would obtain from these other sources.

When mincing, Purrform only uses the whole animals. We do not use carcasses. Therefore, the bone content would be the same natural ratio as if a cat was hunting in the wild. As an example, the bone content in a whole rabbit or chicken is between 7% & 10% maximum. We are not able to be more exact, as there is no scientific test at present, that can give us this information.

No, Purrform food is 100% minced meat and bone only. Cats only require very small amounts of carbohydrate in their diet and do not possess the digestive enzymes in their gut to break down vegetable matter. This means if they eat these ingredients, they will not be digested & utilised in the digestive system, therefore the cat will not obtain any nutritional advantage from them. They will pass through the gastro-intestinal tract and be expelled in the faeces.

Gradually mix increasing amounts of the adult food with decreasing amounts of the kitten food over a period of about a week. This will give your cat's digestive system time to adjust to the new food and help prevent any upset stomachs or diarrhea. Remember to always consult with your veterinarian if you have any concerns about your cat's diet or health.

Yes, it's crucial to transition cats from kitten food to adult food gradually to avoid digestive issues. Kitten food is designed to meet the high energy and nutritional needs of growing cats, while adult food supports the health of fully grown cats. Abruptly changing your cat's diet can lead to digestive upset. At Purrform, we suggest mixing in increasing amounts of adult food with decreasing amounts of kitten food over a week to ensure a smooth transition and maintain your cat's wellbeing.

Yes, all our 70g pouches and 450g tubs contain taurine, so there is no requirement to add any more of this amino acid to our minced foods.

Please note that our 250g tubs without bone are not complete and should to be fed with our Complete Supplement Powder.

As Purrform is a completely natural food, containing only meat, bone and offal, which replicates a cat’s natural diet in the wild, it is ideal for cats with allergies.

Cats can develop allergies to chicken and beef protein, as these are most commonly used in commercial pet foods. If this is the case, our rabbit varieties are ideal. Cats can also have allergies to some of the other ingredients added to commercially produced wet & dry foods, used to bulk them out and make them cheaper to produce.

Because Purrform diet only contains meat, bone and offal, it is highly digestible. Within 48 hours of feeding a small amount of Purrform diet, the stools will become smaller, firmer and odourless. In the wild, this makes sense for a predator that is small enough to also have to worry about being preyed upon itself. It wouldn't want to be leaving too many smelly advertisements of its presence!

If your cat is overweight, they will most likely start to lose weight on a raw diet.

Purrform is a natural diet that replicates what a cat would eat in the wild. It contains only meat, bone and offal and is high in animal protein, making it extremely palatable and digestible. This means that most of the food (at least 85%) is digested and utilised by the body, so your cat can doesn’t need to eat so much to obtain the correct amount of calories and feel satiated.

Processed food, such as commercial dry and wet products, are high in fats, carbohydrates and vegetable matter, that are unsuitable for a cat’s digestion. The cat needs to eat more to satisfy its appetite, so will have a tendency to overeat. A balanced, biologically appropriate diet may increase their energy levels, making them more active and able to burn off more calories.

Rabbit meat is particularly lean, so if you are looking to start weight loss for your cat, we suggest initially feeding the rabbit flavours (with the exception of Rabbit with Ox Heart flavour).

Check the calories per 100g for each of our flavours on our product pages.

Please use our online calculator to work out how much to feed your cat daily.

Do not heat or microwave any of the Purrform products containing bone, under any circumstances.

Uncooked bone is a healthy and natural ingredient for your cat to eat. However, cooked bone can become brittle and splinter, which could be dangerous to feed to your cat.

All our cat food is delivered frozen and should be stored in your freezer until you are ready to use it.

The products should be defrosted in your refrigerator overnight. They will last 3-4 days in the fridge once defrosted.

If you do not think you will use a full tub in this time, we recommend allowing a tub to slightly defrost, so it is soft enough to cut into smaller portions. It is then perfectly safe to refreeze what you will not use, to avoid any wastage

All our cat food is frozen, so we allow you to a select a date for your order to arrive via DPD, so you'll be sure not to miss it. Delivery is available Tuesday to Saturday. Next Day delivery is usually available on any orders placed before 12 noon, Monday to Friday.

You will receive an email and/or text message from DPD with tracking information. You will be provided with a link to add additional leave safe instructions for the driver if you will not be in. You DO NOT have to be available to sign for the delivery.

Please do not change the delivery date using the DPD app or link. Our goods are perishable and any change to the delivery date after dispatch could result in the goods being disposed of.

Some areas, for example Northern Ireland and the Scottish Highlands, are 2-day delivery areas and will take an extra day to arrive

The amount of products we can fit into a parcel varies slightly depending on the time of year. In the summer we pack with extra ice, reducing the available space.

Boxes of pouches can be condensed to fit 2 extra boxes into a parcel i.e. we may put more than 6 pouches together in a box.

Unfortunately, we are currently unable to ship outside of the UK due to the perishable nature of our goods.

Our goods are shipped in recyclable insulated cardboard boxes. We use ice packs to keep the contents at their optimum temperature.

Our tubs and pouches are also made of recyclable materials.

We use human grade meat in all our products, and these are processed under very strict conditions. All meat is minced fresh, on the day it is received and then packaged and blast frozen. Samples are regularly sent to an accredited laboratory, specifically to be tested for Salmonella and Enterobacteriaceae.