The domestic cat’s ancestors were desert dwellers with little opportunity to dine on fish.  Despite this, fish is a very popular ingredient in commercial pet food. Many of our customers have wondered why we do not sell fish products. As a result, in this newsletter, we have decided it was time to provide the reasons…
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With summer upon us, despite being in the UK, we can sometimes experience a great deal of hot weather…….barbecues, beaches, & holidays. This should also include plenty of sun cream for all members of the family! It shouldn’t be forgotten that cats are members of the family too, so we are going to discuss ways to…
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Some people think themselves very unlucky when wanting to become a new pet owner, due to the allergies they have towards them.  You see how cute they are & you yearn for their companionship, but unfortunately, some of us, believe we are unable to live with them. However, it is absolutely possible for most people…
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We love our pets so much and we only want the best for them. We all strive to give them the best food, lots of cuddles, and a great life. In doing this, they bring us so much joy in return. But how do we know when they are unhappy? If they are in pain?…
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Cats are generally low maintenance. We love them for that! However, this does not mean they do not require maintenance at all. Grooming and hygiene are just as important for cats as for any other living being. Thankfully, most of the grooming they do on their own, but they cannot trim their own nails, or…
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If you own both dogs & cats, you might catch one dipping into the other’s bowls and wonder, is that ok? We are going to talk a bit about giving your cat dog food and vice versa, and whether or not it is ok to switch between a cat and dog’s food. Although dogs are…
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Winter is here!!! With that, comes a lot of dark nights and festivities, surrounded by yummy foods that we wait for all year long! The delicious foods and comfort eating help us maintain our energy and our spirits, during the winter months. Believe it or not, this goes for our cats also. They love to…
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Cats are predators. They are born with retractable claws for both hunting and protection purposes. Cat owners should remember this when considering putting nail caps on their cat’s claws. We are going to quickly discuss the reasons why people do it and the reasons why people should or should not consider them. As a natural…
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For some people, poop (or however you prefer to call it), is an uncomfortable topic. Nevertheless, it is definitely a very important one that is necessary in determining how healthy both humans and cats are. You can tell a lot from poop. Whether it is by its colour, shape, or density, poop is a vital…
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A common concern in cat owners is known as Hyperthyroidism. It begins to become apparent with voracious cats who don’t seem to gain weight, instead they lose it. In this newsletter, we will explain this condition a bit more, list a few signs to look out for, some of the causes, and what to do…
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“My cat is such a fussy eater”, ring any bells? It is common knowledge to people that cats can be extremely difficult to please when it comes to feeding. What is the cause of this? Is there really such a thing as a fussy eater? We are going to look into some reasons why you…
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Ever caught your kitty dribbling? There are several reasons why your furry friend might be doing this. In this newsletter we will go over the good reasons your cat can dribble, and the not so good. Dribbling Cats The good news is that there are great reasons why cats would dribble. It could be that…
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Ever had your cat expel its food after eating? This is not uncommon. In this article, we will explain the difference between regurgitation and vomiting, and speak a bit on the topic of hairballs. How to prevent either from happening again and how a healthy diet will help. Regurgitation Firstly, we will talk about Regurgitation….
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This month we are focusing on how to improve your cat’s health through sensory enrichment, to provide both physical and emotional benefits. We have gathered information on how to appeal to all five of your cat’s senses:- Sight, Sound, Smell, Taste, and Touch. Sight: Felines only have blue and green cones in their eyes, this…
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Whilst it is perfectly acceptable for an individual to decide, for whatever reason, to be a vegan or a vegetarian, it is definitely not acceptable, to force these personal dietary choices onto other animal species. Pet owners who feed their feline companions, meat free diets, are placing their personal beliefs ahead of their pet’s requirement…
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Cats’ eating habits tend to fall into one of two categories :- Neophobic (having an intense or irrational dislike of anything new or unfamiliar) Neophilic (pursuing new food resources or tendency to like new food choices). Neophobia is when a cat is very reluctant to try new foods. It is important not to discontinue their…
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Researchers believe that eating grass offers some important health benefits. As we all know cats are obligate carnivores, which means they need to eat meat to satisfy their nutritional needs. However, even wild cats naturally ingest some grass when they eat their prey. Both wild cats, such as bobcats, lions, and tigers, as well as…
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Scooting or “butt dragging” which is terminology to describe the behaviour of a pet who drags his furry backside across the floor. This is typically associated with dogs rather than cats. However, while scooting is indeed much more common in dogs, occasionally a cat will also scoot. There can be several causes for this behaviour,…
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A change of environment is always stressful for kittens, so it will often take a few weeks for them to feel relaxed in their new surroundings. Don’t forget that your kitten will be without its siblings, mother and everything around will smell different. Ideally you should get your kitten when you know you are going…
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It is well known that the ancient Egyptians loved their cats. They were one of the first civilisations to have considered them as holy. Their love of cats spread across the globe and, as we see everywhere today, on television, online and in publications, feline admiration is as strong today, as it ever was. Cats…
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The Key for a Healthy Life Cats at 10 years of age are categorised as senior and at 15 are considered “geriatric”. Like humans, cats do develop issues associated with aging. This is not a problem, but the risk of age-related diseases includes diabetes, thyroid disorder, obesity, arthritis, etc… can increase with an inappropriate diet….
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The United Kingdom is a nation of pet lovers, and recent research shows that pet owners’ knowledge on nutritional needs for their pet/s, is pretty poor. The importance of understanding your pet’s nutritional requirement is vital to avoid long term health issues. An inadequate diet in cats can pose serious danger to your beloved pet….
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Transition from processed food to a raw diet Switching to a raw diet allows you to know what you are feeding your cat. You will feel much more comfortable knowing the wholesomeness of each ingredient & the health benefits to your cat. It is ideal to start your kitten on a raw diet at an…
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With very few exceptions, only cats with underlying disease will drink a lot of water. Often the disease involves their lower urinary tract, especially if they are suffering from chronic, moderate dehydration thanks to a primarily dry food diet.

Yucca extract is added by pet food manufacturers to reduce odour in faeces. However, PurrForm is made with ‘high human-grade’ meat, therefore the odour is already reduced.

If your cat rubs against your cheek or bumps heads with you, he’s leaving his scent on you. This is called ‘bunting’ and it’s a form of feline affection. Bunting is reserved for a cat’s most favourite creatures – including the human he considers his own!

The term ‘human-grade’ means the product is legally suitable and approved as nourishment for humans. It is ‘edible’.

FLUTD, Feline lower urinary tract disease is a broad term that is used to cover a number of conditions associated with the feline lower urinary tract. It may present as any of a variety of problems such as in ammation of the bladder or urethra, formation of urinary crystals / stones in the bladder, and…
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Conventional dry pet foods are mostly composed of low quality ingredients such as inferior meats, meat by-products, and refined carbohydrates which are, per se, very low in nutritional value and are processed using high-heat drying, cooking, steaming or baking processes which further diminish the nutritional value of the end product.

Cleaning up pet faeces is often unpleasant, and although many products are marketed to make this task as pleasant as possible, the products fail to address the underlying problem of stool production, volume of stool produced and unpleasant odours associated with excreta.

Similar to humans, companion animals such as dogs and cats can become obese. The result of excessive accumulation of adipose tissue (body fat) results in animals being overweight or obese.

Cats’ nose is a very small organ, but perhaps the most important organ that enables a cat’s survival in the wild.

As a cat owner we all love the sensation of running our hands through our cats’ soft fur! INTRODUCTION Despite the splendour of a cat’s beautiful coat, there lies beneath the surface some startling facts about function. The hairs give the cat sensory information, protects against harsh elements, such as heat, cold, wind, rain or…
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As you are all aware it is coming up to Christmas and as you know the weather can change rapidly. It Is highly important that your cat is kept safe and warm this winter. Keeping your cat warm Make sure you provide a warm place for your cat especially if your cat loves the outdoors….
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Pica is broadly defined as ingesting non-nutritive or non-digestible materials. What causes Pica in Cats? It is thought that pica is an obsessive behaviour that causes cats to eat non-edible substances. There are many suspected causes but the exact reason is not yet known. Many experts believe that pica is more common in cats that…
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What is chin acne? Acne, in cats, is a common dermatologic condition. Chin acne is a disorder resulting from follicular keratinization. Keratinization is the overproduction of keratin, a protein found in the outer layer of the skin. If this excess keratin becomes trapped in the hair follicles, comedones or “blackheads” form. In turn, if these…
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Leonardo DaVinci’s quote “The smallest feline is a masterpiece” is never more true than when it comes to feline anatomy. In addition to being a wonderful creature in so many ways, cats also have some unique anatomical abilities that they share with no other species. Did you know that cats have 244 bones in their…
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Dental health isn’t just essential to humans; it is also vital to animals too. As many as 85% of cats over three years of age may suffer from some form of gum disease or infected tooth. Gum disease or an infected tooth can affect the overall health of the animal. Because animals do not brush…
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Albeit the sense of touch in a cat is possibly the least important sense, it is still important to consider this for a number of reasons. Both the skin and the hair have a role to play. Firstly, the hair or fur serves as insulation against heat and cold. It also protects the cat against…
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Cats have keen vision; they can see much more detail than dogs. Concentrated in the centre of the retina of the eye, a specific type of cell called a cone gives cats excellent visual acuity and binocular vision. This allows them to judge speed and distance very well, an ability that helped them survive as…
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