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When cats are fed a proper, species appropriate diet, their bodies digest and utilise most of their food. This means that little waste matter is expelled in the faeces and therefore, there is much l …

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As a cat owner we all love the sensation of running our hands through our cats’ soft fur!INTRODUCTIONDespite the splendour of a cat’s beautiful coat, there lies beneath the surface some startling fact …

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One of the first reports in the literature regarding taurine was its isolation from ox bile in 1827; hence its name was derived from “Taurus” the bull. That’s why, among other reasons, today it is f …

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The wrong level of fat is bad for you but the correct level of fats in a pet’s diet is essential for the following reasons: The fats act as a concentrated source of calories, giving your cat sustain …

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Digestive enzymes are produced primarily in the pancreas and released into the duodenum (first part of the small intestine) to help digest food coming from the stomach. Their function in digestion Th …

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The United Kingdom is a nation of pet lovers, and recent research shows that pet owners’ knowledge on nutritional needs for their pet/s, is pretty poor.The importance of understanding your pet’s nutri …

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Cats are designed to fulfil most of their water requirements from their diet. By eating fresh raw cat food, they are benefitting from a diet with a high moisture content. Cats naturally have a low thi …

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At PurrForm, we do not advocate feeding dry food. Even grain free dry foods tend to contain ingredients which are not particularly suited to a cat’s digestive tract and a cat can become addicted to th …

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Transition from processed food to a raw diet Switching to a raw diet allows you to know what you are feeding your cat. You will feel much more comfortable knowing the wholesomeness of each ingredie …

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