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As cat owners, we know that cats spend a great deal of their time asleep (an average of 15 hours a day!) and as humans, we know that our sleeping hours are often filled with all sorts of weird and w …

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“Whisker fatigue” is a curious expression. Surely the whiskers of our cats do not get tried, exhausted and need to rest?! Perhaps not. But still, it is an interesting condition and term. A …

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When setting up the Company, we looked carefully into all aspects of the business. We considered all options available regarding the supply of our rabbit meat and the pros and cons of wild rabbit vers …

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Purrform chicken meat is human grade, comes from the UK and is free range. Purrform rabbit meat is human grade and comes from Europe but we are very selective in choosing countries that rear the rabb …

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Providing your cats with a diet that is modeled on what they would eat in the wild can have additional benefits, for you and your cat. Improved digestion Greatly reduced stool odour and volume Healthy …

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Cats have no requirement for carbohydrates and have limited ability to digest them. For cats, a raw meat diet is more digestible than a diet of plant based foods. Because they evolved eating a diet …

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Pet food manufacturers use a variety of marketing tactics to encourage pet owners to purchase their foods. Many pet food companies are producing products that are marketed as being “natural”, a term w …

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Cat owners are often keen to try making their own raw food diet. We would advise this needs to be carried out with care. If the food is made with meat, bone and offal, it needs to be done using the …

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Due to the fact that cats have evolved to eat raw meat and have short digestive tracts, they are at little risk of contracting salmonella. There is a much lower risk of cats contracting salmonella f …

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