Real meat — the heart of every meal
Every recipe is built around prime cuts of meat, because cats are obligate carnivores and meat isn't optional, it's essential. Our recipes include:
- Chicken Breast
- Turkey Breast
- Beef Trim
- Wild Boar & Pork
Fresh food your cat was born to eat.
Human-grade meals packed with high-quality protein and essential nutrients for better health, vitality and wellbeing.
🎉 Exclusive Launch Offer
Get £50 Off When You Switch to Fresh
Save £10 on each of your first 5 Fresh orders and discover the benefits of real, fresh nutrition for your cat.
🎉 Exclusive Launch Offer
Get £50 Off When You Switch to Fresh
Save £10 on each of your first 5 Fresh orders and discover the benefits of real, fresh nutrition for your cat.
What Makes Purrform Fresh Different?
Human-Grade Ingredients
Every ingredient meets human food-grade standards using quality cuts of meat, never anonymous meat derivatives or fillers.
Freshly Prepared
Hand prepared, gently steamed and frozen immediately to lock in nutrients and flavour.
Vet Nutritionist Approved
Developed alongside qualified veterinary nutritionists to provide complete and balanced nutrition.
The Benefits Cat Owners Notice
Switching to fresh food isn't just a treat for your cat — it's a powerful step towards better long-term health and happiness. Here's what cat owners notice when they make the switch:
"Meat" the menu: Real ingredients. Nothing hidden.
Every pouch is built around real, named ingredients — the same quality you'd expect from your own kitchen. Click the + icons to explore what's inside.
Please click on + to reveal what's inside
Nutrient-rich offal
We include small, carefully balanced amounts of organs — nature's multivitamins, packed with taurine (critical for feline heart and eye health), iron, B vitamins, and essential minerals. Our recipes include Heart, Liver and Gizzard.
Essential Vitamins & Minerals
To ensure complete nutrition, we add a carefully calibrated blend of essential vitamins and minerals — everything your cat needs, nothing they don't.
Natural Fats for Skin, Coat & Energy
Naturally occurring fats from our quality proteins deliver the fatty acids your cat needs for a gleaming coat and healthy skin.
What We Never Include
- Grains, Corn or Wheat
- Soy
- Artificial preservatives
- Added sugar
- Artificial colours
- Meat derivatives
Rated 4.7/5 by 300+ Purrform customers
What Early Customers Are Saying
"Very happy cat who ate all his food straight away."
— MaryJane
"The food was very well insulated and arrived frozen. The packaging ensured the food stayed protected throughout delivery."
— Agnieszka
Built By People Who Believe Cats Deserve Better
At Purrform, we believe cats deserve food that reflects what nature intended. As obligate carnivores, cats thrive on a diet rich in high-quality animal protein, which is why every recipe is built around real meat and nutrient-rich offal.
We keep things simple and transparent, using 100% human-grade ingredients with no preservatives, fillers, artificial enhancers or hidden additives. Our meals are carefully prepared with minimal processing to preserve the natural goodness cats need to live healthy, active lives.
Everything we do starts with one principle: putting cats first. By focusing on species-appropriate nutrition and uncompromising ingredient quality, we create food that helps cats thrive from bowl to tail.
🎉 Exclusive Launch Offer
Get £50 Off When You Switch to Fresh
Save £10 on each of your first 5 orders. We're so confident your cat will love it.
£10 off order 1
£10 off order 2
£10 off order 3
£10 off order 4
£10 off order 5
= £50 total saving
- Early access to new recipes and products
- Exclusive Fresh offers
- Nutrition tips for your cat
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Offer Terms & Eligibility
- Minimum order: 4 boxes.
- Open to anyone purchasing Fresh for the first time.
Frequently Asked Questions
What is Purrform Fresh Deli?
Purrform FRESH DELI is a complete fresh cat food, gently cooked, and made with natural ingredients with high meat content. No artificial flavourings or preservatives added.
What makes Purrform Fresh different?
Freshly prepared meals made with human-grade ingredients, grain-free, no fillers or added preservatives or sugar, made in the UK, and approved by veterinary nutritionists.
Is it complete and balanced?
Yes, every recipe is formulated to provide complete nutrition for cats at all life stages.
How is it delivered?
Meals are frozen immediately after preparation and delivered directly to your door.
Can I mix Fresh with my current food?
Yes. We recommend transitioning gradually over 7–10 days to allow your cat's digestive system to adjust.
How do I defrost or store Fresh Deli?
All our cat food is delivered frozen and should be stored in your freezer until you are ready to use it. Defrost in your refrigerator overnight — it will last 3–4 days in the fridge once defrosted. If you won't use a full tub, allow it to slightly defrost until soft enough to portion, then refreeze the remainder to avoid waste.
How much do I feed my cat?
For a 3.5kg cat, we recommend feeding 2 pouches a day. Use our online calculator to work out the right daily amount for your cat: www.purrform.co.uk/rawsome-catculator/
Is this suitable for kittens?
Yes. Fresh Deli is formulated for all life stages, including kittens.
Is this suitable for cats with allergies or sensitivities?
This depends on the specific ingredient your cat is allergic or sensitive to. If your cat is allergic to a particular protein, such as chicken or beef, any food containing that protein may trigger a reaction. For cats with food sensitivities, we generally recommend introducing a recipe made with a novel protein source.