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Pet food manufacturers use a variety of marketing tactics to encourage pet owners to purchase their foods. Many pet food companies are producing products that are marketed as being “natural”, a term w …

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Cat owners are often keen to try making their own raw food diet. We would advise this needs to be carried out with care. If the food is made with meat, bone and offal, it needs to be done using the …

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Due to the fact that cats have evolved to eat raw meat and have short digestive tracts, they are at little risk of contracting salmonella. There is a much lower risk of cats contracting salmonella f …

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Yes, it is extremely important that your pet has access to a plentiful supply of water to prevent urinary tract problems in the future.However some pets and particularly cats will not drink fresh wa …

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Scratching and biting at the skin – when fleas, ticks and mites are not present – can be the result of food allergies. Over time, cats and dogs can develop allergies to a number of ingredients, such …

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The cost of feeding PurrForm can work out less than feeding many leading brands. Because of the quality of the ingredients there is no waste or fillers and more of the food is utilized, so your pet ma …

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How to Switch Your Pet to a Raw Diet This couldn’t have been made any easier with our pouches. All our flavours are balanced and complete cat food which mean that your cat can have a different meat t …

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Cooking degrades nutrients in meat, causing losses of vitamins, minerals and amino acids. Meat used in highly processed pet food is cooked at high temperatures and the nutrients lost must then be adde …

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Their digestive systems are adapted specifically for a raw meat based diet. A cat’s digestive tract is short and acidic, and processes a species-appropriate raw diet. They efficiently digest raw food …

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